Types Of Paper In Catalog Printing & Chocolate Packaging Paper Box

There are lots of things that are important to catalog style. The cover page style and the design of your catalog's item pages all play crucial roles in creating a brochure that will bring in new clients and sales.

None of the things mentioned above are more essential than the type of paper you will select to print your brochure on. The "feel" of your brochure is necessary to your potential clients. The longer they have your catalog in their hands, the more product they will purchase. In this post I will discuss a few of the lots of paper options you need to print your catalog on.

First you need to choose if the cover will be the very same paper as the rest of your catalog. In many cases the cover will be of much heavier weight then the interior pages.

2nd you will need to choose coated or uncoated paper for printing your brochure. Covered paper is for the glossier layouts and uncoated is more economical, but can still show your items well.

So you have two things to consider initially, "Will it be shiny paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"

When you have addressed those 2 questions the next choice is what the weight of the paper will be. A lot of catalogs opt for 60, 70, or 80 lb. weights. So it would be 60lb uncoated or covered, 70 lb. Uncoated or covered. 80 lb. Paper usually is just chosen for 80 pound. Weight and above. Also, not all paper is determined by weight. Some is determined by thickness or "points".

Now the above is truly over-simplified. There are other types of special paper you can pick from. There is textured paper, photographic paper, and other more costly paper to select from if you are selling a costly or high-end item.

There are also other factors to consider when choosing the paper your brochure will be printed on. Such as the method of printing you are going to select.

You can pick covered or uncoated paper if you are going to have your catalog printed on a hot-set web press. The heat will dry the ink as it prints your brochure. If your printer utilizes a cold-set web press then the more info ink air-dries and is soaked up into the paper. A cold-set web press can not print on coated paper.

If your printer utilizes a sheet-fed press then you can pick from any of the high quality documents they have offered. The very same goes for printers that do digital printing.

It will depend a lot on the printer you pick. You require to discover what type of paper is offered and you will wish to see samples of the paper to get a better concept of which one you wish to print your brochure on. Likewise ask your printer to suggest the different types of paper they think will be the very best for your catalog.

Here is a list of a few of the types of paper your printer might have available for you to pick from or might be able to order for you.

4 things figure out the quality of the paper, opacity, ppi, surface, and brightness. (Pounds per inch) Brightness affects the contrast and sparkle of the paper. If a paper is too opaque, your text and images from one page will be seen through onto another page that your consumer is attempting to check out.

Ask your printer to supply you with samples or example booklets and a catalog for printing your catalog on the numerous types of paper prior to you decide. You know what your budget is and paper is only one of the expenditures you have to consider.


None of the things pointed out above are more important than the type of paper you will select to print your brochure on. In this post I will go over some of the many paper choices you have to print your catalog on.

There is textured paper, photographic paper, and other more costly paper to select from if you are offering a expensive or high-end product.

If you are going to have your catalog printed on a hot-set web press, then you can choose coated or uncoated paper. You need to find out what type of paper is available and you will want to see samples of the paper to get a better concept of which one you desire to print your brochure on.

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